My name is Myriam Doyle and I started Mimitoys in 2004. Mimitoys.ie is a toys online Ireland retailer that sells unique, fun, quality toys for children up to the age of 12/14.
My favourite part of the job is to select toys that are different and will get children and parents to play together and enjoy together. I am not interested in selling toys that carry a brand or character as I think they put a lot of pressure on parents to have to buy these toys. I am not interested either in selling battery-operated toys. This is a personal choice. I like toys that will last, will be enjoyed and played with for years.
The drive behind setting up my business was my interest in children’s educational toys and the desire to be self-employed. That drive is still there after 18 years…